Optimizing for Conversion:

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tanjila khatun
Posts: 121
Joined: Thu May 22, 2025 5:16 am

Optimizing for Conversion:

Post by tanjila khatun »

Podcasts: Mention your lead magnet in your episodes or show notes.
YouTube: Include CTAs in your video descriptions, end screens, and even verbally in your videos, directing viewers to your lead magnet.
Paid Advertising:

Google Search Ads (PPC): Target people france phone number list actively searching for solutions your lead magnet provides (e.g., "free marketing templates").
Display Ads: Promote your lead magnet on relevant websites.
Offline Lead Generation:

Events/Conferences: Collect email addresses at your booth (offer a raffle, a digital resource).
In-Store Sign-ups: Use tablets or physical forms in brick-and-mortar locations.
QR Codes: On business cards, flyers, or physical signs, linking to your lead magnet landing page.
Referral Programs:

Incentivize existing subscribers or customers to refer new subscribers.

Keep Forms Short: Only ask for essential information (name, email). More fields decrease conversion rates.
Clear & Compelling CTAs: Use action-oriented language that highlights the benefit (e.g., "Get Your Free Guide," "Unlock My Discount," "Start Learning Now").
A/B Test Everything: Test different headlines, images, copy, form fields, pop-up timings, and lead magnet types to see what converts best.
Double Opt-in: While it adds an extra step, it ensures subscribers genuinely want to hear from you and improves deliverability.

Thank You Pages: After someone opts in, redirect them to a thank you page that confirms their subscription, provides immediate access to the lead magnet, and suggests a next step (e.g., "Follow us on social media," "Check out our most popular blog posts").
Welcome Email Sequence: Send a series of automated emails to new subscribers to welcome them, deliver the lead magnet, set expectations, and introduce your brand.
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