Referrals & Sphere of Influence (SOI):

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IDX Website: A professional, mobile-friendly website with an integrated IDX (Internet Data Exchange) feed allowing visitors to search for properties directly. This keeps them on your site.
Content Marketing: Blog posts on local market trends, home buying/selling guides, neighborhood spotlights, mortgage advice, and home improvement tips. Gated content (e.g., a "First-Time Homebuyer's Checklist" in exchange for an email) is a powerful lead magnet.
Google Ads (PPC - Pay-Per-Click):

High Intent: People searching on Google are often venezuela phone number list actively looking. Bidding on keywords like "homes for sale [city]," "realtors near me," "sell my house fast [city]" can yield immediate, high-quality leads.
Local Service Ads (LSAs): For specific geographies, LSAs appear at the very top of Google search results and are specifically for service businesses like real estate.


Always #1 for quality: Leads from past clients, friends, family, and professional networks are the highest converting.
Strategy: Implement a robust follow-up system (CRM), regularly reach out to your past clients with valuable content (market updates, home anniversaries), and actively ask for referrals. Host client appreciation events.