TikTok (Primarily B2C, Gen Z/Millennial focus):

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Organic: Short-form video content for brand awareness and engagement.
Paid (TikTok Lead Generation): Similar to Facebook Lead Ads, allowing for easy lead capture within the app.
YouTube (B2C & B2B):
Organic: Educational content, product demos, tutorials. Strong for building authority and trust.
Paid (YouTube Ads): Target viewers based on demographics, interests, and even specific channels or videos. Call-to-action overlays can drive leads.
. Your Website (with supporting tools)

Why it's great: You own the platform, full control over the user experience, and direct lead capture.
Key Components & Tools:
Landing Pages: Dedicated, optimized pages designed to convert visitors into leads for a specific offer (e.g., ebook, webinar sign-up, free trial). Tools like Unbounce, Leadpages, Instapage specialize in this.

Forms & Pop-ups: Capturing information directly venezuela phone number list on your website. Tools like OptinMonster, Typeform, and built-in CRM forms (HubSpot, Salesforce) are crucial. Exit-intent pop-ups, scroll-triggered forms, and lead magnet offers are common strategies.
Live Chat & Chatbots: Engaging website visitors in real-time or automating conversations to qualify leads and answer questions. Tools like Intercom, Drift, Zendesk Chat are popular.
Content Marketing (Blogs, Ebooks, Whitepapers, Webinars): Providing valuable information that attracts and nurtures leads. Gated content (requiring an email to access) is a classic lead generation tactic. Platforms like Demio (for webinars) are excellent.
Website Visitor Identification (B2B): Tools like Leadfeeder (now Dealfront) can identify companies visiting your website, even if they don't fill out a form, providing valuable insights for outbound sales.