How Data Axle Enhances Phone Outreach

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What is Data Axle?
Data Axle (formerly Infogroup) is a data-as-a-service (DaaS) company that provides businesses with access to one of the largest verified databases in North America. It specializes in delivering B2B and B2C data, helping companies build custom marketing lists, verify contact information, and engage in multi-channel campaigns—especially phone outreach.

From small businesses to large enterprises, organizations rely on Data Axle’s accurate, real-time data to improve their telemarketing, cold calling, and customer service efforts.

Why Are Phone Calls Still Important?
In an era dominated by social media, email, and text australia school email list messaging, phone calls may seem outdated. But in reality, they remain one of the most effective forms of communication, especially for B2B sales and high-touch services. According to research, phone calls convert leads 10 to 15 times more often than web-based methods.

When combined with accurate, targeted data, a phone call becomes more than just a touchpoint—it becomes a personalized conversation that can significantly improve engagement and conversion rates.

1. Access to Verified Phone Numbers
One of the biggest challenges in phone outreach is getting accurate contact information. With outdated or incorrect phone numbers, your team wastes time and resources. Data Axle offers real-time verification, ensuring your call list is fresh and accurate. This means fewer wrong numbers and more opportunities to connect with decision-makers.

2. Hyper-Targeted Calling Lists
Instead of calling down a generic list, Data Axle allows businesses to filter contacts by criteria such as:

This precision targeting improves your call success rate by focusing efforts on the right people at the right time.

3. Compliance with Regulations
Telemarketing is a regulated space. Data Axle stays up-to-date with Do Not Call (DNC) lists, TCPA guidelines, and other compliance standards. This protects your business from legal risks and ensures ethical outreach practices.

4. Integrated CRM and Marketing Platforms
Data Axle seamlessly integrates with popular CRM and marketing platforms like Salesforce, HubSpot, and Zoho. This allows your team to automate data syncing and track performance metrics in real-time. No more manual entry or spreadsheet headaches.