The Continued Growth of Interactive Video Content

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Interactive video content, such as choose-your-own-adventure style videos, live polls, and clickable in-video links, will become a dominant force in digital marketing by 2025. Interactive videos increase engagement and provide a more immersive experience for the viewer.

How Interactive Video Will Shape Marketing:
Shoppable Videos: Brands will continue to create shoppable video content, motion pictures email contacts where viewers can click on products featured in the video to purchase directly from within the video. This will be especially effective for fashion, beauty, and e-commerce brands.

Gamified Video Content: Interactive video formats will allow consumers to engage in a more game-like experience. For example, a brand might create a quiz-style video where viewers answer questions and interact with the content, leading to personalized product recommendations at the end.

Real-Time Engagement: Live interactive videos will continue to thrive. Marketers will use live streaming to engage with viewers in real-time, answering questions, showcasing products, and offering exclusive promotions or behind-the-scenes access.

Agencies will need to focus on creating more interactive video content that offers value and engagement for consumers, turning passive viewing into active participation.