Organic opt-ins had a 70% higher engagement rate

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Targeted messages = higher relevance

Lower frequency = higher trust

Key takeaway: Don't blast your full list. Be selective and context-aware.

Opt-In Quality Determines Campaign Success
We initially assumed that once someone opted in, they’d remain engaged. But poor-quality opt-ins (e.g., from giveaways or forced sign-ups) performed significantly worse than organic ones.



Inorganic opt-ins had higher opt-out and spam report rates

Clearly, people who willingly list of bahrain whatsapp phone numbers subscribe for updates (e.g., by scanning a QR code or checking a box during checkout) are more likely to respond and convert.

Key takeaway: Focus on growing a high-quality, high-intent opt-in list.

Follow-Up Messages Need Strategy, Not Spam
We experimented with drip campaigns and follow-ups. One mistake we made early was sending multiple reminders within short spans. It annoyed users and led to churn.

Later, we implemented smart reminders—timed based on action (or inaction), and spaced out sensibly.

Example:

Day 1: "You left something in your cart!"

Day 3: "Still thinking it over? Here's 10% off to help you decide."
"Last chance to claim your discount before it expires tonight."

This staggered approach increased conversions without overwhelming the customer.