We can say that the double-digit growth of social media users and the rise of social commerce are the most important headlines in the report.
Data on Social Media in the World
If we talk about this report according to world data:
In the Digital Growth area, global internet users increased to 4.95 billion at the beginning of 2022, and internet penetration rate now accounts for 62.5 percent of the total world population.
Social media users have grown faster than internet users over the list of indonesia cell phone numbers past decade, with 4.62 billion social media users today, 3.1 times the 1.48 billion figure set in 2012.
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Facebook is still the number one “favorite” social media platform in the world . Although Instagram is in 4th place, 14.8 percent of global internet users define Instagram as their favorite platform. This rate remains at 14.5 percent for Facebook. Instagram has still not surpassed the number of users Facebook has gathered in previous years.
YouTube has closed the gap from previous years, with the platform’s audience growing at twice Facebook’s. YouTube currently has at least 2.56 billion active users, or about 88 percent of Facebook’s most recent user base.
WhatsApp ranked third as the favorite messaging application of 15.7 percent of internet users.
Instagram ranks fourth globally and has seen some of the fastest growth of any platform in the past year.
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On average, users use social media for an average of 2 hours and 27 minutes per day. This is approximately 35% of the time we spend on the internet. This rate increased by +1.4 percent (2 minutes) compared to last year.
However, social media’s share of total time spent online has actually declined slightly since the start of the COVID-19 pandemic, as analysis suggests, as people have discovered and adapted to a variety of new online activities over the past two years.
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Data shows that YouTube is the most time-spent social media app on Android phones, with users spending an average of 23.7 hours per month on the platform.
We Are Social Social Media Data
Facebook ranks second in terms of total time spent using social media apps, with Android users spending an average of 19.6 hours active on the platform's app each month.
According to the We Are Social 2022 report, WhatsApp ranks third in terms of total time spent, with users spending an average of 18.6 hours per month using the messaging app on Android phones, advancing their communication paths along the way.
In terms of Social Media Ad Spending, data shows that spending on social media ads has increased significantly in the last 12 months. Global social media ad spending exceeded $150 billion in 2021, with social media ads accounting for nearly a third (33.1 percent) of total digital spending.
At the same time, advertisers allocated 14 percent more resources to social media ads in the fourth quarter of 2021 compared to the same quarter in 2020. Advertisers around the world paid an average of $9.13 for 1,000 social media ad impressions in the last 3 months of 2021.
We Are Social Türkiye Data
According to the We Are Social 2022 report, Turkey has become the country that uses Instagram most actively.
The most used platforms in our country are:
Youtube
TikTok
Facebook Messenger
Snapchat
As for internet speed, the picture in Turkey has not changed. Among the countries with slow internet speeds, we are in the same place as Morocco, Niger, Kenya and Indonesia.
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Türkiye is the 7th country in the world that plays the most video games.
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Turkey ranks first among the countries that buy cryptocurrencies in the world. In the world ranking, it is the 5th country that buys the most cryptocurrencies. This data is also particularly underlined in the report. After the rapid decline of the TL, there is an 86% increase in cryptocurrency ownership in Turkey in the last quarter of 2021.
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Turkey is also among the top countries that buy smart home appliances. The countries that are most interested in smart home appliances are the United Kingdom, Ireland, Canada, the United States, China and Turkey.
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Türkiye ranks 6th among the countries that shop the most online.
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Türkiye is among the countries with the least following of influencers on social media.
