Who you’re trying to get to your landing page

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No single ad can speak to all of these needs; however, a single responsive search ad can lay the groundwork for meeting all of these potential users by incorporating assets (in the form of distinct headlines and description lines) that speak to all of these interests and affinities. In order to make sure this groundwork is laid, I suggest doing some thinking about several different kinds of people (let’s call them customer A, B, and C), their distinct needs and values, and write out the best headlines that would answer the following questions for each prospective customer:

What is the product or service you’re promoting?
What are key selling points of your product or service?
What calls to action will be most appealing?
Are there any unique options, prices, promotions jamaica phone number lead or discounts for your searcher?
If you have these questions answered for each of your three prospective customers, you’ll have 12 of your 15 maximum headlines taken care of.

2. Bring diversity to your ad copy
Addressing a wide range of needs also means avoiding redundancy. So don’t fill your suite of headlines with calls to action that would be nonsensical if paired up: