How to drive organic traffic and sales to your online store
There is no doubt that SEO tactics are extremely beneficial for e-commerce stores. Now let’s discuss exact SEO strategies that can help to bring organic traffic and sales.
How to drive organic traffic - Product catalog
Source: Freepik
Understand your product catalog
Begin by thoroughly understanding the products you offer on your e-commerce website. Create a comprehensive list of product categories and subcategories. Knowing your products well will help you bank database generate relevant keyword ideas later in the process.
Start with seed keywords related to your products and niche. Seed keywords are short, broad terms that describe your main product categories. For example, if you sell smartphones, seed keywords could be "smartphone," "mobile phone," or "cell phone."
✓ Focus on product-specific keywords
Look for keywords that are highly relevant to individual products or product types.
✓ Consider long-tail keywords
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