And it is not just static images.

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Marketers are turning to visuals to elevate their strategy, and why not. Visuals are easy to perceive and leave a longer impression on users. You know it's true when you see people watching back-to-back reels for hours, that too without sound.

Engaging visual content can alter how your users perceive your brand. It is not a coincidence that tech giants across the globe are experimenting with reels. Even before reels were a thing, brands like Pinterest had already created rage through engaging boards that were visually rich and full of amazing content.

Fast-forward to the present date — Brands are gearing up to invest heavily in generative AI to create visuals that will drive their marketing strategy.

With the rise of social media, brands have no alternativ e job seekers database but to include visual content in their marketing strategy.


The Power of Visual Content in Marketing
You want to create a brand recall with your marketing campaigns, and visuals are a great way to do that. In fact, marketers are more positive about visuals triggering better conversions than ever.

The power of visual content lies in doing it correctly. If you are not telling a story that will resonate with your target audience, you negate the entire reason for creating visuals. Whether you are using static images, infographics, or a reel — it must have a story, some facts, and useful information to tell your users.

Storytelling is a great way to communicate your message to your users. It not just creates emotional stimulation but also helps create a user-brand relationship that is long-term. Good visuals can turn your users into your brand evangelists, which is the biggest win for any brand.

For instance, if you follow Figma’s LinkedIn Page, you will see small how-to videos and images on new features that are visual guides to using the tools. For instance, this guide shows how to create glossy icons on Figma.