As of May 2023, it has been officially confirmed that Google has been using topical authority to accurately identify and distinguish the experts who consistently deliver the most valuable and relevant information in response to a searcher's news query.
This advanced system plays a pivotal role in ensuring gambling data india that users receive the most helpful and reliable insights from trusted sources across the internet.
Now, Google's search engine uses semantic associations to rank websites according to their relevance to specific topics.
More content on a subject leads to more relevant internal links, making it easier for both Google and users to discover your content and increasing the likelihood of earning natural backlinks. Being an industry expert can also naturally lead to mentions from others.
So, topical authority is important for SEO because it can help boost your search engine rankings, increase website traffic, and enhance your brand's reputation.
Strategy #1: Content Pillars and Depth and Breadth
Content pillars are broad topics or themes that you consistently cover on your website.