Facebook is the first example that comes to mind. Mark Zuckerberg’s website recently introduced its social search, a new feature that is gradually being rolled out to Brazilian accounts. The idea is to search through your contacts’ profiles and discover people based on their interests and preferences. You can find “friends who have been to San Francisco” or “friends who like The Smiths”, for example.
Today, studies show that people spend more time on Facebook than on Google. What would happen if the social network invested more in expanding and sophisticating its searches?
Voice Search
Apple is another competitor chile mobile database that should be monitored – as should the entire mobile market. If improved, its voice search engine, the famous Siri , could have a significant impact on the balance of power in the market.
For this reason, Google itself also invests in solutions that allow you to search orally, such as the Google Now app for Android smartphones or Google Voice Search , which was recently added to Chrome. Google Glass , smart glasses that are also voice-operated, is another example of a product that shows the company's concern about following the trend of mobile search triggered by speech.
Today, and increasingly so in the future, we will search the internet without having to think much. In the future, it will be commonplace to make voice requests to our mobile devices, as if they were people. Searching for information – no matter how trivial – on the internet is already a daily habit, increasingly adapted to our routines. The path towards a more natural and organic information search process is inevitable. “Cheap temaki restaurant in São Paulo” is the kind of expression that will make no sense to type – let alone speak.
“ Remember what it was like to search in 1998? ” wrote Amit Singhal, Google’s senior vice president of search, in a blog post when Hummingbird launched. “ You sat down, turned on your huge computer, dialed up your noisy modem, typed in a few keywords, and got 10 blue links to sites that contained those keywords… The world has changed a lot since then: Billions of people have connected to the Internet, the Web has grown exponentially, and now you can ask the little thing in your pocket anything .”
It is in the wake of these historic and irreversible changes in user behavior, greatly accelerated by the effects of the mobile revolution, that Google is reacting and trying to produce new responses.
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