Some shy away from Gmail ads because they think they would come across as annoying. When done right, Gmail Ads can be highly effective. You want to target users based on intent and interests, such as previous searches or browsing behavior, to make the messaging feel personalized rather than intrusive.
Here are three tips to make Gmail ads work:
• Hook them with personalization. Treat the ad like a real gambling email list email from a trusted sender. Use a subject line that sparks curiosity or addresses a specific need. For instance, instead of generic phrases like “20% Off Sale,” try “Your Exclusive Winter Style Picks — Just for You.” Gmail Ads allow dynamic keyword insertion, so take advantage of it to personalize at scale.