Increase CTR on Google Ads

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Keywords: Choose the keywords for your ads very carefully. The user's search intent must optimally match your ad text (and your landing page). Then integrate these selected keywords into your titles, descriptions, URL, and landing page. Also, don't use too many keywords per ad group (max. 20 keywords, but preferably 5-10) or keywords that are too general, so that the keywords and ad really fit together.
The search query: Put yourself in the user's shoes: What answer do they expect from their search query? What situation are they in at the time they enter the query?
The ad text: This must attract the user's attention, address their needs, arouse switzerland phone number data their interest and encourage them to click.
Create individual ad texts for different user groups to better address their specific needs.
Communicate the benefits of your product. Also include USPs that set your company apart from the competition.
Use facts that increase trust or social proof elements: e.g. “The No. 1 for pumps”
Test a formulation as a question to address the user's problem, e.g., "Constant stomachache?" And then provide the appropriate solution.
Use numbers and punctuation to save space and break up the text
Test different formulations against each other. For example, you versus you. Problem solving versus benefit.
The CTA: The same applies to Google Ads: Tell people clearly what you want them to do. Use a strong CTA in the title or description (you'll need to test which resonates better with your target audience).
The competition: Look at your competitors' ads, especially those whose ads are usually ranked higher than yours. What inspiration can you get from this? How can you make your ads even better?
The losers: Look at the Quality Score and expected CTR on a keyword-by-keyword basis to identify the search terms for which your ad isn't performing well. Also analyze the search queries for which your ads were shown. Are there any irrelevant ones you should exclude in the future?