Simplify future content strategies

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Your website analytics provide you with crucial user data. This gives you deeper insight into your users’ pain points, questions, interests, and needs so you can serve them more effectively. You can use these valuable insights to improve future marketing campaigns, increase lead generation , and grow your brand.

4. Improve SEO

To rank well on Google, your website’s search engine optimization ( SEO) needs to be top-notch. With so much competition out there, it’s important that your brand stands out and gets in front of your audience.

Since your website analytics show you your visitors’ likes and dislikes based board members email list on their activity, you can use this information to publish relevant content. This drives more traffic to your website and shows your content to the right people who are more likely to convert.

Now that we know why it’s important to identify popular posts on your website, we need a WordPress plugin that integrates with Google Analytics.

For this article, we will use MonsterInsights :

MonsterInsights Google Analytics Plugin
Yes, you need Google Analytics to find the most popular posts and pages on your website.

But MonsterInsights lets you connect these analytics to your WordPress website and understand your reports.

Many website owners complain that analytics reports are confusing and difficult to use on a practical level. But with MonsterInsights, it’s easy to drill down into how users navigate and spend time on your website.

Using Google Analytics on its own presents many potential problems, including:

Loss of tracking codes
Configuring Custom Event Tracking
Download tracking
Resetting tracking codes every time you change themes
These are just a few of the issues you’ll face if you use Google Analytics on your own. MonsterInsights eliminates these issues, as well as the need to hire a developer . It only takes a few minutes to set up and install, so you can start analyzing your website visitors in no time.

Let’s dive into the steps of using Google Analytics and MonsterInsights to find popular posts on your website.