Social Media Rankings : Social Media Usage Statistics

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1. Nearly half of the world's population uses social media to stay in touch with friends and family.
A 2023 global study by Statista shows that nearly half of internet users (49%) use social media to stay connected with loved ones. Additionally, 39% of respondents say they use social media to spend their free time, and 34% use it to stay informed.

Reasons Why Internet Users Are Using Social Media in 2023
Source :Statista
2. Facebook, the flagship social network of the Meta group, has more than 3 billion monthly active users .
As of April 2024, Facebook was the largest social media platform in existence. Despite the bahrain phone number data rise of new platforms (thinking of you, TikTok), Facebook remains the most used social media app in the world.


Source :Statista
3. The mobile version of YouTube is about seven times more popular than the desktop version.
Interestingly, most people use YouTube on a phone, not their desktop (yes, we love watching videos on tiny screens).

4. More than 50% of the population of more than twenty countries uses social media.
Pew Research Center surveyed internet users around the world, and in nearly every country surveyed (except two), half or more of those surveyed used social media.

These figures are highest in Latin America and Asia: in Brazil, for example, 86% of respondents are present on social media, ahead of Malaysia with 83%.