Pinterest Ads Best Practices

[kumartk]

Want to get the most out of your Pinterest ads? Keep these best practices in mind when creating your ad visuals and developing your campaigns.

Test automated and manual campaigns
Automated campaigns can make your life easier. Pinterest even states that creating an automated campaign can take between 2 and 3 minutes, while manual ads can take up to an hour, depending on the level of detail desired.

If you plan to run multiple campaigns, using automated features can save you a lot of time, but may not get you the results you want.

This is why it's worth testing both options. If manual campaigns generate more results, then it's much more worthwhile to spend some time manually developing your campaigns.

But if the results are the same, or if automated campaigns perform better, don't algeria phone number data waste time with manual campaigns. Use the automated features and relax as the good results add up.

Use vertical formats.
Take a look at the search for “vintage decor” on Pinterest.

Vintage decor search results on Pinterest with vertical formats
Every image is vertical, regardless of the exact aspect ratio. Imagine your ad as a small horizontal image among all those vertical photos. It wouldn't be noticed. Even square images don't stand out as much as vertical ones, although Pinterest's ad specifications state that you can use 1:1 aspect ratio images.

To make your ad stand out from the rest, stick to vertical proportions, usually 2:3 or around 1000 x 1500 pixels.

Respect the brand identity
Incorporate your brand fonts and colors into your Pinterest ad visuals. Make sure your ads and pins displayed on this platform are recognizable and similar to your ads and visuals on other platforms. This helps build overall brand recognition and awareness.

Choose the right landing page
Be strategic about the landing page you link to your Pinterest ad. You should send your visitors to the page that best continues the journey they started with your ad.