5 recommendations for new YouTube advertisers

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It's easy to make mistakes on YouTube . From unrealistic expectations to crystal clear attribution. With the right approach, your brand can be further elevated. Here are five things you can do to get your brand noticed and easily achieve your desired goals:

Find out what you're getting into
It’s good to know what you’re getting into. YouTube india car owner data has over 2.68 billion users and is the second largest search engine after Google. Once you tap into other networks like Shopping, Search, Facebook, Instagram, TikTok, Max Performance, and everything else, YouTube offers you huge opportunities for further diversification.

Note: Google attribution is largely click-based. Therefore, you won't see as many conversions recorded. Your CPA and ROAS will be lower than you're used to. Campaigns will need more time before you start seeing results in post-purchase surveys.

Understand the platform
YouTube Shorts are very interesting, but Google doesn't offer the option to create a campaign just for Shorts . There are ways around this.

Create a new video campaign with a focus on mobile only . This will force the system to switch to mobile only and lean more towards Shorts in this format. Only prepare vertical videos shorter than 60 seconds.