How to find the right focus keywords

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For example, let's imagine you have a website promoting your plumbing business. One of the pages on your website is a service page targeting the keyword " drain cleaning ."

Drain cleaning services

But you also have a blog post that shares tips for cleaning your drain. Ideally, the focus keyword for that page shouldn't also be " drain cleaning ." Instead, you could set the focus keyword to something like " drain cleaning tips ."

Now that you have a better idea of ​​what focus keywords are and their importance for SEO, how do you physician database actually find these keywords?


To find focus keywords for your pages, start by brainstorming topics relevant to your business. If you need help finding content ideas, simply look at what your competitors are doing and work from there.

Note: While it's useful to monitor your competition, you should never simply copy them. It's important to create unique content that differentiates your brand from the competition.

Generative AI tools like ChatGPT or Google Gemini can also be used to help you think about some relevant topics.