Most Importantly: Be Sincere

[sami]

If they truly enjoy your product or service, you may just need to apologize and promise to do better now and into the future.

It’s best if you are specific about how you’ll do that.

Here are some words to get you started:
“I’ll personally deliver your first order and help your staff check it in. Then, I’ll follow up with both you and your point person about the effectiveness of the product. If you have any further challenges with it or with me, I want to know so I can rectify the situation immediately. After that, I’ll be in touch on a monthly basis. In fact, why don’t you just tell me when and how you’d like me to stay in touch? I’ll add that to my calendar for follow up right now.”

Practice delivering these words with sincerity. If a situation of female database neglect has occurred, you had better be sincere about rectifying it.

If you deliver your preplanned script too quickly, it will come across as if you’re worried or frightened about losing their business.

You never want to operate from a position of fear. Always operate from an attitude of servitude if you want to achieve real success in your selling career.

If your clients are having challenges with your product that you’ve ignored, that’s a different story. Ignore them long enough and they may just go away—to the competition—but they’ll damage your reputation (and possibly that of your company) along the way.

If you’re a true professional in this business, you won’t let things get that far. Staying in touch on a regular basis should prevent this from happening.