Correctly profiling the target for email marketing – but how?

[armdrejoan]

Targeting is crucial. Emails are sent only to those companies that are actually compatible with the proposed product or service. For example, it would not make sense to send a promotional email about pastry accessories to a car repair shop.

In addition to its precise targeting, cold email marketing also stands out for its compliance with legal regulations. According to Recital 47 of the GDPR (General Data Protection Regulation) , a legitimate interest in the product or service is required to send emails to a specific company. Accordingly, the content of the emails must be in line with the target company's industry.


Targeting in an email campaign is therefore the decisive gambling data brazil factor. But how does it work?

The basis for successful profiling starts with a large database to draw from, because only in this way can you ensure that you have sufficient data for the actual email campaign.

Targeting is based on the marketing persona that embodies the precise characteristics that the email recipient should or must have. These characteristics are then used to filter the address database in detail.

It is important to pay attention to the correct categorization of the database and the selection options offered by the database provider. The more you delve into this phase, the more you will influence the success or failure of the campaign and therefore the ROI (return on investment) of your email campaign.