Key Email Marketing Metrics You Should Track

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Advantages of email marketingyou’ve read the definitions and seen the examples, but you’re still not sold on the idea of doing email marketing or putting more focus on it than usual? In that case, reading the list of advantages below might help you make a decision.It’s cost-effectivecompared to other forms of marketing, the cost of email marketing is much lower.为何如此？ well, a basic email marketing campaign can be created with just an email template, some copy, and unique or original stock images.

Plus, the whole creation process can be completed by one person if they happen to be a decent copywriter who knows their way around email marketing software tools.So, if you’re tight on budget but still want to market united kingdom phone number resource your business, then email could just be your best and cheapest bet.It allows for personalization personalized messages are something that can’t be used in all types of marketing, but in email marketing, they are almost a standard. With personalization, your audience gets messages containing targeted content instead of something generic and not very engaging.



And in case you are unfamiliar with what personalized emails look like, it can be something as minor as including the recipient’s name in the email greeting or as thorough as including details from the recipient’s interaction with your website (search history, purchased products/services, and so on) in the subject line, preview texts, copy, and visuals. It can drive salesemail marketing campaigns that feature your products/services, offers, and promotions can influence the purchasing decisions of the recipients and, thus, your sales.