Your profile name may differ from your username. You can change it when editing your account. The name is displayed next to your profile picture. Here are some recommendations:
For a personal business account, it is best to provide your first spam database and last name (or a pseudonym).
Choose the official name without abbreviations for a brand or business account;
You can include a business address in the name and link it to the region where it's located (for example, “Navarro Restaurant Valencia”).
This way, potential customers can easily find your account.
Instagram profile
It's equally important to complement your profile with a quality image. Choose a portrait on a neutral background for a personal account and a logo or other official symbol for a brand. Be sure to keep the following in mind:
Instagram will crop the image to make it rounder.
The profile image should be associated with the company or its services (or with the brand philosophy).