and abandon the purchase.
People may abandon your site for many reasons, but with good UX writing, you'll avoid confusion during checkout steps, misunderstandings of highly technical terms, and incomplete forms. Plus, consumers won't be scared off by incomprehensible or alarming error messages.
On the other hand, we mustn't forget accessibility. Some rich people database users with vision difficulties use voice-reading software. If the texts don't follow a logical direction, the person won't be able to use the product.
Just look at large companies like Google, Facebook, Slack, and Spotify: they all have design teams with UX Writers making improvements and developing new products for their users. In fact, one of the pioneers in incorporating UX Writers as a separate role in design was YouTube in March 2013.
As the website grew in the market, it needed to adapt its product to different mobile devices and platforms. They discovered inconsistencies in the tone and voice with which they addressed their users and decided to address them and unify them across all devices.
UX refers to the way a user feels when interacting with any digital product or service. With a strong sense of empathy, UX Writers make a difference by putting the user at the center of attention and the problem or concern at the center of attention.
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