What is purchasing psychology? Introducing the psychological effects of marketing that make you want to buy!

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Purchase psychology is the psychological process that people go through before making a purchase .

It refers to the process that consumers go through from considering a zalo database product to using (consuming) and disposing of it, as well as the psychological state they experience when making the decision to purchase .

Nowadays, web marketing has become widespread, and we are no longer in an era where customers will buy just by posting advertisements haphazardly.

In the midst of all this, there are many cases where companies have successfully used purchasing psychology to increase sales.

This time, we will introduce and explain the purchasing psychology that makes users want to buy !
In some cases, it can be cheaper to acquire customers than other methods.
One of the major benefits that construction companies should implement SEO is that it has the potential to reduce customer acquisition costs compared to other methods of attracting customers.

Common methods of attracting customers in the construction industry include posting flyers, door-to-door sales, and holding seminars. However, these methods incur large costs in printing fees and labor costs.

On the other hand, one of the features of SEO is that once you achieve a high ranking, you can expect to attract customers continuously. Unlike flyers and door-to-door sales, which only have a temporary effect, the effect is likely to be sustained.

Even when implementing SEO measures, you will need to allocate employee resources and outsource costs, so you will need to secure a certain amount of budget. However, in the medium to long term, there are many cases where SEO is more cost-effective than other methods of attracting customers.