drawing scoring system
When deploying lead nurturing, there is a fundamental instrument such as the lead nurturing scoring system , which classifies leads in the best way so that effective lead nurturing chains can be created, which will work as soon as a lead has a series of criteria that are interesting for the company or business.
Lead nurturing scoring makes it possible to create structure and consistency in lead nurturing, which is often inadequate or nonexistent, making it easier to achieve the desired results.
The scoring system sorts the database according to a series of criteria determined by the company. This vnpay database allows strategies to be applied more effectively in email chains.
Effective lead nurturing techniques
Let's go with some techniques that are very convenient:
– Content personalization : Customers want to feel special when interacting with the company, to have the company anticipate their needs, and to know both their tastes and their purchasing history. If we segment customers correctly, we can create email lists that will ensure leads receive personalized content at the right time, thereby improving email open rates.
– Adapt to the customer's buying stage : We must be aware that campaigns must adapt to the customer's buying cycle stage. This is evident, for example, in that loyal customers don't need the same information as new customers. Emails with relevant content should be sent to customers who generate the most revenue. Those who generate the least revenue should receive more generic information.
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