Digitalization, digital transformation and

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The important thing to understand here is that you have to define your target audience accurately. If you lose focus, you automatically become irrelevant and it becomes difficult to pick up the target group. The best way to do this is to talk to your own customers. What are their difficulties? What language do they prefer to read (simple, scientific, personal)? What kind of words do they usually look for? If you can answer all these questions, it should be relatively easy to present the right content and adjust the digital marketing mix accordingly.

For many companies, it may not be easy to analyze all fusion database channels of the digital marketing mix, understand their customers and target groups accurately, or fully optimize every marketing action for mobile. However, try to avoid these points to prevent your digital marketing activities from being stranded and spending money for the wrong reasons.7 important skills for digital transformationeven Industry 4.0 are unfamiliar terms to many professionals, or they are skeptical about these terms. Automation and digitalization still contain great fears, such as the fear of losing jobs, so a high level of education should also help people adapt faster.


Surveys often show that people already believe that many routine jobs will be replaced by automation and machines in a few years. Therefore, values ​​such as teamwork, creativity, emotional intelligence, etc. are moving to the center of attention.