A resource can fall into the doorway category even if it was not created as such. This often happens with sites that use entry pages, for example, to redirect from the regular version to the Flash version. To avoid becoming a doorway in the eyes of search engines, monitor the quality and structure of the information posted on the site, and do not overuse redirects. If there is a need to redirect visitors to any other pages, implement this through redirects on the server.
Sometimes the main site and its subdomain have the same cell phone number list topics. In such situations, Yandex attributes both resources to one owner and one group. This is described in detail in the subsection on affiliate filters in the article " Yandex Search Engine Filters ".
For example, there is a website of the online store mmm.ru, which sells computer equipment from various manufacturers. Its separate subdomain (apple.mmm.ru) presents only Apple products. And for the request "buy iPhone" the search robot takes into account only the main website, ignoring the subdomain. Accordingly, the products offered on apple.mmm.ru will not appear in the search results.
The reason for this is the intersection of the subject matter of the main domain name and the subdomain. To solve the problem, in this situation it would be appropriate to remove the Apple category from the mmm.ru website menu. Then the products will remain only on apple.mmm.ru. And when promoting the base website, it is better not to use the subdomain.
Presence of materials prohibited for advertising
There are a number of materials whose open advertising is prohibited. Search engines generate special results for such content to protect uninterested users. For example, Yandex will not display adult sites if the moderate filter or family search mode is enabled in the settings. The Federal Law "On Advertising" prohibits the popularization of materials related to:
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