Ludmila Khilko
Team Lead Marketing Team Andata
Those who already use Andata know that the system can manage bids within a campaign and bring it to a specified indicator (for example, get conversions at a specified price, keeping expenses within the budget).
For those who haven't tried it, now is the time to try Andata optimization on your campaigns.
Optimization within each campaign is good, but we went further.
It happens that within one campaign the CPL is creeping down, and in another it is stagnant. But at the same time, the second campaign is more effective, because it has more conversions and the CPL is closer to the set value, even if it is not creeping anywhere: neither up nor down. How can we manage the budget so as not to waste time and money on ineffective kenya mobile database campaigns, in which even if the CPL decreases after long tests of various combinations of settings, it will still remain outside the acceptable value?
Reasoning like this, we developed and launched Dynamic Budget Distribution by Campaigns.
Now Andata analyzes all campaigns in the account and, depending on how close the campaign is to the set parameter, manages the budget. Simply put, Andata will give more money to an effective campaign and cut off this piece of the budget from the one that still does not bring profit. This is what a marketer usually does and what takes a huge part of the working time. We decided to reduce the routine of a marketer. Let's tell you what came out of it.