Understanding user psychology by looking at services that people are willing to pay for

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E-commerce sites rarely charge any fees other than the product price, shipping fees, payment handling fees, gift packaging, etc. In the midst of this, an increasing number of online businesses are offering special services in exchange for paying a membership fee or additional fees. Let's look at what services people are willing to use even if they have to pay, and decipher user psychology.

Reading from the three additional services: "What services are worth paying for?"
1. Amazon Prime Service
By paying a yearly membership fee of 3,900 yen bahrain mobile database you can use express delivery and specify the delivery date and time, and up to two family members living in the same household can receive the same services. One of the disadvantages of online shopping is the time lag until the product arrives, and many people will cite the shipping costs. Many people say that once you experience the benefit of receiving your purchase on the same day with free shipping, you can't stop.


2. Cookpad Premium Service

This is an additional service that allows you to view the most popular recipes, sort them by popularity, view Hall of Fame recipes and expert recipes, and increase the capacity of your My Folder by paying 294 yen per month. E-commerce sites naturally provide the most popular products and sorting functions for popular products for free, but when there are multiple recipes (methods of preparation) for one menu (product) like Cookpad, the psychology of wanting to get good results comes into play, even if it means paying an additional fee.