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The truth is that this rivalry does not bring any benefit to the business. From the perspective of holistic marketing, the ideal is for the areas to work collaboratively for the good of the company. Therefore, the term vendarketing was created, with the intention of promoting integration and alignment between these sectors. In the inbound marketing methodology, vendarketing helps to extract the best results, optimize the resources of the sales process and maintain cohesive communication with the lead throughout the entire funnel.

f the most important concepts in marketing is the product south africa whatsapp data life cycle (cvp). Presented by philip kotler, it shows the harsh reality: nothing lasts forever. This applies to life, but also to products, product categories, brands and markets. In general (not a rule), they go through four phases, which we will detail below.

Companies then need to adjust their marketing strategies to the cycle and balance their product portfolio to go through these stages with the best use and without harming their operations. Let's now see what the stages of a product's life cycle are: product life cycle chart source: wikipedia introduction the first phase refers to the launch of the product on the market, after investing in research and development.