Optimize towards your desired goal (Settings - Campaign Settings)

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Make sure your PPC campaign is optimized towards your desired goal. Google campaigns allow you to target lead generation, website traffic, or maximizing conversions.

- Exclude placement on sensitive content sites - (Settings - Account Settings) - By excluding sensitive content sites, you can protect the integrity of your brand by ensuring that your ads don't appear malaysia mobile phone number data on sites with content that could be upsetting to your customers or could give your offer undesirable connotations. People associate your brand with the pages it appears on - so it's important to minimize inappropriate or irrelevant content.

- Exclude unwanted placements - Add negative placements for sites you don't want to appear on. You can find out which sites aren't converting by looking at the statistics in Google Ads where your ads have appeared. Ads for luxury goods on a personal bankruptcy website are unlikely to be very successful. Eliminating inappropriate ad placements can significantly increase not only your clickthrough rate, but also your ad conversion rate.

- Make sure your ad creatives are engaging enough - Make sure you have high-quality images that are clear about the purpose of the ad. Ads that feature people tend to have higher click-through rates.

- Optimize for top-performing ads - (Settings - Campaign Settings - Additional Settings) - By optimizing for top-performing Google ads, you will ensure that your ad is shown to users who are more likely to click on it or even purchase your product.