The secret is to use the Google Adwords keyword planner to find the words most used by the audience in search engines and that, of course, are related to the product you want to sell.
E-commerce Rich Snippets
For those who aren’t familiar, rich snippets are afghanistan telemarketing structured data inserted into your website’s HTML code. Basically, Google understands the content of your page by reading this code. However, even if you already know what rich snippets are , it’s very likely that you’re not using them properly for your ecommerce store.
In fact, your content can be structured in a variety of ways, adapting it to the characteristics of an online store. This means you can define which information is related to the price, the title, customer reviews , etc. To find out more, I recommend that you go to the Schema.org website to find the HTML codes that you can use for different situations.
Already have a blog?
Having a blog doesn't hurt anyone, including your online store . Among the advantages of having a blog to help your store is, for example, the fact that you can channel more traffic through enriching content and have a more informal channel at your disposal to communicate with your audience. Advertising products, answering questions, making detailed analyses of new merchandise: all of this is possible on a blog. Big brands such as Disney and Coca-Cola , for example, have blogs.
In terms of SEO , the blog once again plays an important role, as it can work on keywords related to your online store and point links directly to the shopping site. Google, recognizing the connection between the blog and the website, will score it positively.
Mobile is increasingly important
Mobile is here to stay. Every day we hear about new studies that prove that the number of searches on smartphones has already surpassed the number of searches recorded on computers. The fact is simple: more people are using smartphones and accessing the Internet is becoming easier and easier. Whether they are on the bus, in the elevator or in the queue to buy at the supermarket, people tend to reach into their pockets, pull out their phones and go online.
