Use Facebook's advanced tools

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Facebook offers advertisers various powerful tools that they can use to improve and make their PPC ads more effective.

• A/B Testing : Facebook campaigns allow you to test different ads against each other using A/B testing. This way, you can find out what brings people to your restaurant and put your money into the PPC ads that work best.
• FB Pixel : Installing the Facebook Pixel on your website is very easy and will help you connect it with Facebook Ads Manager so you can track conversions like reservations or gift certificate sales.
• Similar Audiences : If you have an email list of your hong kong phone number data customers that contains at least 1,000 addresses, you can upload it to Ads Manager and ask Facebook to create a so-called similar audience for you - a list of people who are demographically and interest-wise similar to your current customers and are therefore likely to want to visit your restaurant.
• Facebook Offers : Creating offers or special events is one of the most effective ways to use Facebook ads. Facebook allows you to promote deals and discounts using the Facebook Offers tool. You can create Facebook Offers directly from the sharing tool on your page. Just look for the "Offer" button under the post area on your Page. You can test Facebook Offers for free with your regular audience. Once you find a popular headline and photo combination, you can set a budget and reach new potential customers.
• Events : Another Facebook feature you can use in your advertising is events. If you don't already use events to promote your business, come up with a few ideas that are closely related to your brand and try them out.
• Try hosting an Ethnic Cuisine Day (Greek, Indian, Spanish, etc.) with live music, dance performances, and appropriate decorations. Alternatively, you can tie your event to a holiday or seasonal event, such as Halloween, Valentine's Day, or the like. Another option is to host a wine tasting event. Advertising a special event will help you reach new people in your area and give them a reason to visit your restaurant.