For this reason, you must choose an appropriate title so that when consumers see or hear it, they identify the product and attribute different qualities to it that distinguish it from other brands, which is the central objective of a Marketing strategy .
Development must respond to a series of attributes, emotions and experiences that an entity seeks to transmit and to whom. Just as brand design is associated with the visual identity of your company, naming represents its verbal authenticity.
If you want to learn more about how to choose a macedonia mobile database good name for your brand to gain a lasting competitive advantage, then read on!
What is naming?
The translation of the term "naming" means to name.
In the area of business communication, we would be talking about a set of techniques used to develop and create names for products, services, companies, events or a project in general, with the aim of differentiating it from the rest to obtain good positioning.
Remember that every name generates a mental portrait in the user, therefore, we must take into account that the image or sound that it has will attribute specific characteristics to it.
A relevant aspect is to foresee where the brand will be implemented, which sector, country, target audience or type of buyer persona .
You must try to have a language through certain strategic communication criteria and objectives in order to achieve positive value to the brand .
Naming: Learn in 9 steps how to create the perfect name for your brand
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