Blue Ocean Strategy: How to discover more navigable seas amidst turbulence

[zihadhasan01827]

There is a popular saying that calm seas do not make good sailors . But when it comes to saturated markets and a sector with a lot of competition, damaging business finances, seeking smooth sailing can be the best route to success .

This is the promise of Blue Ocean strategy: to guide managers and entrepreneurs to find new markets, free of direct competitors, and know how to leverage them to achieve high performance.

We dedicate this publication to delve deeper into this strategy, showing how its fundamentals can be applied in business and, in this way, achieve the best results, manage risks and minimize costs.

Continue reading and sail with us in this Blue Ocean of information!

What is the origin of the Blue Ocean strategy?
Developed by researchers W. Chan Kim and Renée Mauborgne, "The Blue Ocean Strategy" was the title of the book published in 2005 and later translated into 43 languages ​​due to its incredible success.

blue ocean book
Based on 8 fundamental points and the suggestion switzerland mobile database of some management tools , its main idea for business is to get out of the violent and ungovernable red sea created by a high level of competition, to find calm sailing conditions, even in little or not at all explored markets: the so-called Blue Ocean .

The 8 Fundamentals of Blue Ocean Strategy
But are there really unexplored markets? And, to take advantage of them, would it be necessary to create a new disruptive and competitive product or service?

The answer to the first question is: yes, there are always unexplored or new markets! And the answer to the second question is: not necessarily!

Simple brand positioning , new differentials and demand from segments and audiences not yet addressed by the business can offer great opportunities for success.

Want to better understand the basics of strategy? Learn them below!