Monitoring customer information

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To manage an e-commerce, you need to know more about your audience's purchasing habits and preferences, which is only possible if you monitor metrics and indicators.

Through Google Analytics , PrestaShop makes it possible to control this information and also offers personalized customer management based on their preferences.

In practice, this feature offers an excellent opportunity to learn even more about your average consumer, starting to segment your product offering more precisely.

Not only in the selection of articles, but also in Digital sweden mobile database Marketing strategies , it is possible to increase the precision of the relationship with the customer. This increases engagement and, consequently, sales .

Easy migration from other platforms
PrestaShop is not a useful platform only for those who do not yet have an e-commerce.

It also attracts users who are won over by the wide range of advantages and features and may decide to change the service they currently use and start managing their e-commerce on PrestaShop. To do so, the platform offers an extremely simple migration.

The main point of this feature is that the transition process does not cause a downtime in services, i.e. migration does not mean that the store will have to go offline for some time.

The entire process is carried out without affecting the availability of the online store. All data is transferred without loss, in a very simplified process.

Not only do we save time, we also continue selling!