Step 1: Decide what you want to sell

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This is an important step that determines the future of your business.

Generally, you can choose between two paths: selling a popular product or selling an unpopular/new product. Each option has its advantages and disadvantages.

If you choose to sell a popular product, you won't have to waste time promoting it, but you will have to fight for a place in the sun, as the competition in popular niches is really fierce. With all this, you can still choose a narrower niche of the market and try your luck.

Being the first to sell a new product is not an easy path, but it allows you to avoid competition. On the other hand, this option requires a lot of investment in promoting and popularizing the product.

If you have any doubts, use Google Trends. It never hurts to analyze the statistics. The graph may help you make the right decision.


The best advice we can give you is to choose something you are passionate about. It is easier to sell something you like to sell.

Step 2: Choose a platform for your online store
If you are not a designer or programmer, we recommend opting for a CMS .

In a nutshell, CMS is a content management system that allows you to create an online store without even having technical knowledge in web development and design. The e-commerce CMS allows you to:

launch an online store without coding anything;
customize your store pages;
fill your store with content ;
manage orders and customers and do much more.
Which CMS to choose? It all depends on your needs. peru mobile database However, there are some factors you should take into account when making a choice:

the functionality of the platform;
ease of use and administration;
the price;
developer support.
The most popular e-commerce platforms in Spain and Latin America are PrestaShop, Shopify, WordPress (with the WooCommerce plugin installed) and Magento.


There are many articles on the Internet dedicated to comparing different e-commerce platforms. So, check out the comparisons and decide for yourself which platform to choose.