Meta knows more than we think

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We tested expanded targeting
One of our campaigns targeted remarketing audiences — users who had visited our website in the past. With a smaller audience, Facebook decided to offer us “expanded targeting,” which could improve results. At first glance, the results looked great; a low cost-per-click and high CTR indicated success.

meta ai 1 - Facebook and AI - how to use it when creating campaigns?


A look under the hood: Not all that glitters is gold
However, upon detailed analysis of the data, we found that the ads were being displayed sweden phone number data in less relevant locations. Specifically, we found that instead of focusing on Czech users, the ads were being displayed in, for example, India or other regions that were not relevant to our target group. Although the basic metrics looked positive, the effectiveness of the campaign was low because of this. This case showed how important it is to constantly monitor campaigns and not trust only algorithms.

meta ai 2 - Facebook and AI - how to use it when creating campaigns?
Human and AI: The perfect combination for successful campaigns
Automated tools are great for optimizing campaigns in real time, but the human factor is still key to achieving truly effective results. A combination of smart algorithms and expert oversight is essential to achieving the best possible results in digital marketing.