Analysis of organic CTR in Google

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The Click Through Rate , or CTR, represents the rate of clicks on a page on the Internet in relation to the number of impressions it had.

This metric is one of the most important in Digital Marketing, as it reflects the quality of your keywords.

That is, it allows you to know if your content responds to the search intention of users.

To measure your CTR and use this data to optimize your strategy, you must follow this formula:

CTR = number of clicks / number of views

How do you identify these numbers? Your Google Analytics account or Google Search Console will provide you with these and other valuable insights.

In Google Search Console, you can see the queries that users make that lead them to your website from the search engine and the number of impressions each one has, that is, the number of users who saw your content on their screen when searching for a term on Google.

This number is divided by the number of sessions your page has from Google to power the CTR metric displayed in Search Console.


With this data, you can try to optimize your content, such as writing more creative titles that encourage users to click on your page.

Evaluating user behavior on your pages
Now let’s look at how you can use data analysis within your website to optimize your Content Marketing strategy and the content production processes that accompany it.

Once a user enters your website, understanding their behavior will help you see what points are working and what can be improved.

For example, with Google Analytics you can get very useful reports for:

track the origin of your visits,
identify your most visited pages,
know the time spent and the number of pages visited by the user,
the bounce rate of your pages,
among other data.

With this information you can improve the lebanon mobile database performance of your pages, trying to give the user a better experience, which will make the Google algorithm view your website favorably and want to position it well in its rankings.

Some feasible optimizations are:

perfect the details of your web design in its information architecture, rewarding the user experience ;
place your important buttons in new locations (such as the shopping cart or newsletter subscription),
create interactive content that positively surprises the user,
or improve your CTAs .