When most transactions and communication are carried out over the Internet, adapting means entering digital ecosystems. Thus, a digital transformation strategy becomes essential to generate new sources of income and ensure the sustainability of your company.
A digital transformation process that meets future challenges
A digital transformation strategy must be viewed from two perspectives: operational and commercial. In this sense, the first thing you should consider when starting a digital transformation process are the steps and objectives that it entails, which will allow you to measure its effectiveness and the fulfillment of goals.
A digital transformation process aligned with business objectives
To establish the objectives of your company's digital transformation , it is important to carry out an exercise not only of what we perceive within the organization, but also of the current needs of our clients and the evolution of their purchasing behavior.
Ask yourself questions like: Will my customers still prefer personalized treatment in store? Will they be willing to receive phone calls? Or do they do research before contacting an advisor?
At least 40% of businesses will die within the next 10 years… If they don’t figure out how to transform their entire company to use new technologies” - John Chambers, Cisco Systems
Therefore, it is necessary to not only compare ourselves with our competitors within the same sector, but also with others who offer different solutions, but with more attractive benefits for our clients.
From the exercise of analyzing your needs and those of your clients, it is very likely that objectives such as:
Increase the competitiveness of your business.
Get better sales results.
Increase operational efficiency.
Improve your customers’ experience.
Improve your company's internal communication and organization.
What is the biggest challenge you are facing today, and how can starting your company's digital transformation help you solve it? A common mistake is to start the transformation process with technological development.
However, it involves changes in the company culture, constant changes in the short, medium and long term. Therefore, ensuring from the beginning that the entire organization is committed to the transformation is the first step towards a successful process.
A plan to boost the digital transformation agenda
Once you have defined what you want to achieve, it is necessary to turn that cayman islands phone number data objective into something specific, measurable and achievable within a certain time.
Developing an actionable plan that sets dates for making different decisions, what tools will be used, what the budget will be, what the early wins will be, when you will recover the investment cost, the short, medium and long term benefits, are elements that you should consider.
To do this, you can go to an expert who can help you define your company's digital strategy or delegate the strategy to the current team. However, having the opinion and experience of someone external who has already accompanied companies in this process can greatly facilitate the transformation of your business.
Digital transformation at market level
Unlike operational transformation, market-level transformation provides greater leverage for growth, as it aims to improve the value proposition for your customers.
In this sense, a transformation process implies:
Focus on the human. The customer is at the center of the company's growth. Therefore, using methodologies to analyze their behavior and needs is crucial to enriching your value proposition.
Understand the business. While customer experience is driving the agenda, you must not lose sight of which of the many areas of opportunity you have the ability to solve.
Connect strategic areas. Depending on the size of your company, those areas that have a close relationship with customers, such as sales, marketing and customer service, should be involved in a digital transformation process.
Agile work plans. At GrowX Agency we work in an agile and incremental development process to validate the product hypotheses and focus on the features that provide the greatest value to the client, thus achieving a faster launch and greater effectiveness.
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In this way, you will be able to lead the comprehensive digital transformation process aligned with your company's business strategy and from a customer-centric approach, in addition to finding opportunities for market disruption.
Operational digital transformation, digital minds
Digital transformation, as an operational advantage, is often implemented to save time or money through improved efficiency, and when the tools are applied to long-term vision and innovation, the transformation becomes strategic.
From this perspective, as a digital transformation strategy is implemented at market level, it is important that our internal processes are aligned with the objectives.
To decide which technological innovations your company needs, it is necessary to analyze what value they can bring to your organization and how they will be used to meet strategic objectives.
CRM will be a great help in organizing contacts, but depending on the sector and the needs of your company, there are other tools such as ERPs (Enterprise Resource Planning) for organizing internal processes, instant messaging applications such as Slack, cloud storage tools such as G Suite and many others that adapt to the needs of your company.
Digital transformation is constant, decide how you will follow it
The digital transformation process must be constantly evaluated and analyzed. It is not enough to adopt new technologies. It is necessary to monitor the use of tools and, above all, measure and improve the actions that are carried out.
That is why when implementing a digital transformation strategy , going to someone who follows up and provides constant advisory and training sessions to your sales team is a great differentiator in the value obtained from the process.
Digitalization is constantly changing and your company must be prepared to face them with the best possible advice. Are you ready to begin the digital transformation of your company?
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