Kohls (general store/department store)

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Kohls is a general department store with approximately 1,160 stores in the U.S.
Apparel products are a hot seller, and the company has been increasing sales by cutting costs through a centralized cash register system with shopping carts, which is not seen in other general department stores, and by carrying private brands.



●Characteristics of American EC Internet Business
As can be seen from the EC sites mentioned in the previous paragraph, in the United States, most of them, except for Amazon, boast physical stores run by huge chains.
In other words, unlike Japan, there are no EC malls like Rakuten in the United States. Physical stores build their own EC sites and compete by making full use of the latest EC technology and marketing. One of these technologies is omnichannel. It is common
for American consumers to be able to receive products ordered online at a specified date and time, and omnichannel businesses have been established in which online orders can be received at any physical store at any time.

Many users of EC sites purchase products from albania whatsapp data physical stores' EC sites and then pick them up at a store within their trade area to get them immediately, and omnichannelization is on the rise.
Omnichannel connects physical stores and EC sites, and now, internet businesses have grown to the point where a two-way, synergistic effect can be achieved, with an increase in online orders leading to an increase in customers sent to physical stores.



Summary
E-commerce sites with physical Japanese stores should take inspiration from the two-way connections and relationships between American e-commerce sites and physical stores. Furthermore
, American consumers complete their shopping on domestic websites, so in order to attract such consumers to cross-border e-commerce, it will be necessary to have original products that are unique to Japan and product lineups that are not available in America, which are not available on the e-commerce sites introduced above.