Internet marketing is of course about money, but it is even more about changing your mindset. If a company really wants to strategically anchor its position in the market, it must realize where it is, where it wants to get, start building professional marketing and its own brand . A marketing strategy is implemented over the long term and with determination.
Some companies do not have a relationship with marketing management. I know a company that still writes invoices on a typewriter over a copier, and I understand that corporate culture should not be underestimated. The basic problem is often not money, but rather the absence of necessary knowledge, sometimes being overwhelmed by unnecessary things and the will to do something. Education costs a lot of time, of which we each have a limited amount. Entrepreneurs and tradespeople often solve internet marketing through acquaintances, student help, or on their own.
Can't you go online without money?
For agencies, a company with a monthly advertising budget of 2000 CZK is belize phone number list basically taboo. If we consider that half of the amount will go to paid advertising, the agency will have a budget of about an hour of work per month. With a standard concept of marketing, this is really not enough.
Nevertheless, even a small company can embark on a seemingly losing battle. A marketing plan can be created even with an agency by its side . The digital network is on the rise, which is still growing stronger, and digital marketing with it. Communication via the Internet, computers, tablets, mobile phones, smart watches, car equipment, and other devices is increasing. In digital, many missing things can be detected, and many repetitive processes can be automated. It will not be brand marketing from one of the marketing gurus, but the utility value of such a service compared to the price can be more than favorable.
Marketing management and planning for small and medium-sized businesses
In the first phase, it is necessary to find out in particular the state of the company's marketing strategy and its "digital footprint" . Using the example of a business in the field of accommodation services and local retail, classic problems are described. Thanks to a basic free audit, the client receives relevant information and can consider in a qualified manner whether his company needs professional help. This applies not only to website owners, but also to companies for which someone already takes care of marketing. The status of the website, the number of backlinks, the quality of texts, campaign settings, etc. are checked. It is free and the company finds out what its digital score is.
The free analysis will be followed by a deeper analysis. It will provide data for the creation of “strategic marketing” and a simple marketing concept, oriented towards the company’s possibilities. Understanding the product, imagination and sensitive work with the advertising budget play an important role. A wrong decision can be very expensive, sometimes even liquidating. Modifications to the website’s landing pages will be proposed, technical functionality including hosting will be proposed, keywords will be analyzed, relevant social networks and opportunities in the area of building marketing partnerships will be defined. If necessary, a new website will be built .
Marketing concept and campaign implementation
Implementation is fun and there are no limits to your imagination. Do you have no money, but perhaps you have employees at the reception, at the gatehouse, or is someone unused? Everyone can help in their own way. On social networks, with a great article on the company website or blog, with a good idea, presenting news to customers, monitoring the competition, forwarding interesting professional articles, etc. Colleagues can also be used to find keywords for PPC advertising systems such as AdWords or Sklik, where you can target well and get conversions for a reasonable price, for example in the form of remarketing .
Business plan and strategy
If you understand marketing as a long-term and profitable investment, you have half the battle won. You have managed to adapt your thinking. Even a small company can withstand large competitors and their strong marketing budgets. Your business plan and strategy will stand on several pillars. Focus on the customer, implement good marketing planning and communicate correctly. If you want, we can accompany you on the way, try our free audit .
- Board index
- All times are UTC
- Delete cookies
- Contact us