How to use the API for your WhatsApp campaigns

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Since the WhatsApp Business API has direct access to your CRM, you can use customer behavioral data to send timely and relevant WhatsApp messages.

Here are some ideas of what you can do:

Streamline password resets and two-step verifications
Promote your product catalog with mass messages
Set up quick responses to frequently asked questions
Set up automated messages to be sent outside of customer service hours
Create Welcome Flows
Send appointment or new order reminders
Communicate status and delivery updates
Offer new products to your most loyal customers
Ask for feedback from customers and study the reach of messages sent
WhatsApp Business API Pricing
You will be charged for delivered messages, plus any fees from the API provider.

Meta calls it conversation-based pricing . This means that a charge is applied for portugal phone number list each 24-hour session that is initiated for chatting, regardless of how many messages are exchanged in this time period. The rate depends on the customer's country and the party initiating the conversation (whether it is the company or the customer).

The first 1,000 conversations are free. You also won't be charged for conversations that start when a user clicks on a Facebook ad or call-to-action button (although ads are paid for separately).

In addition, a progressive discount is applied as the volume of conversations increases. This aspect can be very useful for small businesses, since you only pay per use: progressive discounts can accompany small businesses in the process.


WhatsApp API Prices in Brevo>>
Limitations of WhatsApp Business API
WhatsApp has strict policies in place to ensure a positive customer experience and prevent spam. Here's what you need to keep in mind.

Messages can be up to 1,000 characters long. You can have a maximum of 250 templates and 25 phone numbers per business account, though there is no limit to the number of business accounts Business Manager allows.

WhatsApp evaluates your customer experience with a quality rating . Just like sender reputation in email marketing, it takes into account how the recipient reacts to your messages: whether they read and respond to them, or block and report them. If you have a high quality rating, you can send notifications whenever you need to. To do this, just follow WhatsApp's recommendations.

Message limits apply , which depend on the quality of your outgoing messages and the volume you send. If your quality rating is not low and you send more and more messages to your customers, your limit will be upgraded to a higher one. You can find a detailed explanation of the process here .