Support with Account Based Marketing (ABM)

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Account Based Marketing is a relatively new discipline for very targeted marketing and sales work in B2B companies. An ABM strategy is particularly useful when it comes to lengthy sales processes, large orders and accounts with more than three people involved on the customer side. With this methodology, an ideal customer profile is first created and target accounts are selected. Very targeted, as personalized as possible content is then developed and the activities are very focused on the target account.

HubSpot offers the perfect conditions for ABM through CRM at its core and the merging of data and activities from marketing and sales. HubSpot has had its own area and special tools for account-based marketing since 2020.

A HubSpot agency with marketing and sales bosnia and herzegovina whatsapp data expertise will help you understand and properly set up an ABM strategy so you can achieve maximum impact.

automation of marketing and sales
With HubSpot, many processes in marketing and sales can be intelligently automated and controlled: for example, email marketing, social media marketing, changing contact properties, calculating lead scores, passing on to sales, creating tasks, etc.

In HubSpot, marketing and sales go hand in hand. They are closely interlinked and digitized “under one roof”.

The key here is to find the right amount of automation and the interface between marketing and sales. What can and should be automated in a meaningful way? The focus is always on efficiency and systematics. Automation as an end in itself helps no one.

With know-how and experience from daily practice, the HubSpot agency supports you in using automation processes intelligently.