How often do you publish new content? And how often do you repurpose archived pieces? If you don't have a consistent schedule, it's hard to maintain momentum.
For example, you might publish three blog posts one week and then nothing for the next two weeks. Consistency is key because it ensures that your audience is always engaged.
On average, you need to connect with a lead eight times before converting them into a customer.
The longer the period between these touchpoints, the harder it is to group them together. For example, if three months pass between interactions, it's the same as starting from scratch each time.
One of the best ways to ensure consistency is to create a Content Marketing calendar . This way, you can schedule posts in advance so you don’t fall behind.
That said, you need to have enough content to promote— that’s where archived posts come in . 60% of marketers say they create at least one piece of content per day.
Mistake #3: Not being aligned across departments
Too often, sales and marketing departments are in their own bubbles and don't communicate with each other. Salespeople rely on instinct and tried-and-true tactics to close a deal.
On the other hand, marketers use data and philippines phone number list trends to promote different products.
If these departments are not aligned, it can create friction, both within your company and with your customers.
For example, if the marketing team creates a campaign to promote a specific product, does the sales team know what is selling and why? Otherwise, they may steer customers to something else, defeating the entire purpose of the campaign.
Instead, managers must bring sales and marketing together when developing Content Marketing pieces.
If a video or article is focused on a specific product, make sure salespeople know what to expect from it. The sales team can also provide insights based on their interactions with customers.
Imagine that several users complain about a specific product feature; sellers can notify Marketing to address that issue.
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