What are the main causes of this error?

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Error 404 can occur due to user error or misconfiguration by the site administrator.

The main causes are:

Bad URL – when the user enters a non-existent address;
page moved – when the site editor changes the URL of the page;
Deleted Page – When a page is deleted by the site administrator.
In the first situation, we realize that sometimes there is no way to prevent the 404 error from happening, after all, a small typing error is enough to cause it.

Therefore, all websites will always be subject to it.

In the other two cases mentioned, however, the error is due to a failure in the management of the site's pages.

The publisher may have made a change to the URL location or structure and not provided the appropriate redirect, or may have removed an address that was still receiving traffic.

Taking all these possibilities into account, we can say that sites that use unfriendly domains and URLs , are more susceptible to typos, or are undergoing some kind of migration, are the ones that face the most problems in this category.

How does the 404 error affect SEO?
First of all, it is important to clarify that 404 error pages are not indexed by search engines , so their presence does not directly harm your optimization strategy.

However, the implications that this error can have on user behavior deserve careful attention.

We know that Google uses criteria such as user jamaica phone number list experience and dwell time to rank sites in its search rankings .

In that sense, you certainly don't want to have a site with confusing navigation and pages that force your visitors to leave, right?

Furthermore, if you have a successful web project, the care required must be even greater. When an address that receives a good amount of traffic becomes unreachable, the impacts on your bounce rate can be almost instantaneous!

Therefore, although the services in this category are not directly related to the work of an SEO professional, it is important that they are attentive and provide immediate solutions to the problem.

The good news is that identifying and avoiding this mistake is easier than most people think , and that's what you'll learn next!

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