You can also use many SEMrush features to spy on the competition, get inspired by it or, on the contrary, go off on a tangent and offer something radically different (even if this last option is generally more advisable when you have already tried your hand at something “classic”). Without ever forgetting that Google is your best friend: typing “organic soaps” in the search engine will allow you to identify at first glance the names of your competitors who are monopolizing the first place in the SERP.
observe the SERP
To go further, you can also use our new Market Explorer tool , which allows you to discover potential competitors from a domain name, here the famous Savons de Joya, in pole position on the SERP.
Market Explorer SEMrush
In addition to a Growth Quadrant identifying the leading bahamas phone number data companies in terms of audience and potential, Market Explorer provides you with the distribution of total traffic in the sector between these companies, but also very interesting insights such as this overview of their preferred traffic acquisition channels (direct, referral, search, social or paid?) or the distribution of their audience, which in our example turns out - and unsurprisingly - to be rather female and aged 25 to 34.
Market Explorer Sources
Market Explorer audiences
Other SEMrush tools will of course help you refine your position in relation to the competition or steal their good ideas, we will see them a little later. Because now that you know a little more about the sector, it is time to get started to be part of it.