What are your top priorities for technical SEO?

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How does SEO work?
This section covers what you can do to improve your chances of being recommended by Google as an appropriate, relevant, and helpful answer to the question a user has asked.

We can divide it into three main areas: technical aspect, content and links.

Technical SEO
Technical SEO refers to the quality of the infrastructure that delivers your content. Good technical SEO means that Google will find your content easily, and that your content will be easy to digest and understand.

Crawlability – Google needs to be able to access your pages and digest your content. The term “crawl” basically means to access and read a web page. If Google can’t access your content, it can’t serve it up in its results. Not azerbaijan phone number data allowing Google to crawl your pages is an example of a crawlability issue: in a file called robots.txt you can give or deny Google permission to access specific pages on your site. Another crawlability issue is having pages behind a paywall, or a login page: Google can’t access these pages and can’t know what content they contain.
Indexability – Once Google sees your page, it needs to be sure that you want it to show that page to its users. The noindex tag at the top of your pages lets you tell Google whether or not you want it to consider a specific page for its search results.
Site Architecture – You should organize your site so that it’s easy to understand its sections and categories, and so that Google can easily navigate each page of your site. If there are pages on your site that don’t have any internal links, Google will have a hard time finding them. And even if it can, it will give them less value than pages that do have internal links. Good site architecture is also a big plus for user experience.
Schema markup – This factor is fundamental. Think of it as Google’s native language. Schema markup explains what your content is about to Google, making it easy for them to understand and digest. Google has a tool to test schema.org markup on your pages.