Price comparison

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As we mentioned at the beginning, competition between companies is tough. If we talk about widely distributed and popular products, such as electronic devices, video game consoles, shoes or even food, these tend to become more expensive due to the distribution chain.

However, today's consumer is familiar with this process and has the time to research using various retailer websites, for example, to find the Nike Air Force One 07' sneaker at the best or closest price after searching multiple websites.

Try the product
Unlike online shopping, through webrooming the potential customer has the opportunity to touch the product with his own hands, even after having done extensive research on the Internet.

This way, the user can fully convince themselves of their purchase by checking face to face all the functionalities and characteristics that they already know.

Investigation
By having a large amount of information available from different sources about the same product—such as websites, YouTube, marketplaces, among others—customers can conduct much more extensive research than they could do physically.

For example, websites like Amazon, AliExpress egypt phone number list or Facebook Marketplace itself allow you to filter by brand, price, color or place of manufacture, allowing customers to optimize their searches and find the perfect product for them quickly.

No schedules
Unlike a physical store, a website does not have opening hours, which makes the search process easier for the potential consumer and makes it convenient to learn more about it.

Check availability
Have you ever tried on a pair of shoes or watched a Smart TV in a store and when you returned to buy them, they were no longer available? Well, webrooming has eliminated annoying shortages and stockouts that cause time-wasting and inconvenience.

If a customer knows that the product they are looking for will be available in a specific store after, for example, asking the company through social media, they will be willing to approach the establishment with complete confidence that their time and money will not be wasted.

Now, it's clear that webrooming is an efficient and beneficial practice for customers, but did you know that there's something completely different? Find out!